With the NBA’s current media rights contract set to expire next year, negotiations with cable companies and streamers are in full throttle.
Source: https://fortune.com/2024/05/01/nba-tnt- ... ll-sports/
NBC courting the NBA with a $2.5 billion media deal that could permanently bench TNT
NBC courting the NBA with a $2.5 billion media deal that could permanently bench TNT
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